In a statement to CNN, the company said it is "committed to exploring digital innovation in (an) effort to deliver new and different experiences for our customers." Walgreens confirmed to USA TODAY it launched the pilot with Cooler Screens in 2019, and the technology is currently available in less than 700 stores. Similar signs have popped up at fast food restaurants including McDonald's, which uses digital menus in its drive thru. The doors can also recommend other products for shoppers depending on what they pick from the cooler. Retailers could also promote sales digitally through the touchscreen instead of using additional physical signs.Ī demo of the doors available on Cooler Screens' website shows how users can view nutrition information and reviews of products directly from the screen. The screen then changes to show which items are available inside the cooler. After that rollout, the company said the digital screens would expand to an additional 2,500 Walgreens locations across the U.S.Īccording to a video posted to YouTube last September, the digital doors are capable of displaying full-screen ads, and will recognize when a shopper walks past. In 2020, Cooler Screens announced plans to roll out the screens to 50 Walgreens stores in the Chicago area. The high-tech doors were created in partnership with startup Cooler Screens, a company building technology where "consumers experience in-store what they love about shopping on-line." The pharmacy chain has recently rolled out digital screens replacing the traditional doors available in these sections, and some consumers are upset. Did your latest stroll through the refrigerated and frozen food aisles at Walgreens feel more high-tech than normal?
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